Marissa Shipman serves as the founder and CEO of theBalm Cosmetics, a cruelty-free makeup brand based in San Francisco. Collaborating with her team, Marissa Shipman works to develop new products that meet the cosmetics needs of her customers, such as theBalm’s Put a Lid on It eye primer. Eye primer is a liquid- or cream-based product that is used to create a smooth base over which to apply eye makeup. When applied correctly, eye primer also absorbs excess oils on the eyelid and evens out its natural color.Vibrant eyeshadows, when applied directly onto the eyelid, often lose some of their impact and appear dull. Over the course of the day, they can also collect in creases on the eyelid, creating dark or uneven areas. When eye primer is used, however, these problems are virtually eliminated.Eye primer should be applied in a thin layer with a concealer brush across the eyelid, all the way up into the brow line. The primer should be allowed to dry for a couple of minutes, creating a clean canvas upon which shadows, liners, and brow products can be applied with minimal effort.
A graduate of Tulane University, Marissa Shipman has taken the beauty industry by storm in her role as founder and chief executive officer of theBalm Cosmetics. Throughout her daily work at her company, Marissa Shipman oversees numerous company operations, including the development of new product ideas.One of theBalm’s most popular product offerings is its Meet Matt(e) Hughes line, which features an array of vibrant liquid lipsticks. Each shade dries to a matte finish, which ensures that it will last throughout the entire day without fading.The original Meet Matt(e) Hughes line boasted 12 stunning shades, ranging from the hot pink Sentimental to the deep red Adoring. More recently, theBalm complemented these offerings by releasing six additional shades. Customers can now choose from two additional nudes, one vibrant pink, a stunning red, and two mauves.For those who are looking to try more than one shade from its Meet Matt(e) Hughes line, theBalm offers a limited edition six-pack of mini liquid lipsticks. This kit features all of the company’s latest additions to the line, thus enabling makeup lovers to discover their newest favorites.
