Entrepreneur and business owner Marissa Shipman earned a bachelor of arts degree from Tulane University in New Orleans, Louisiana. Marissa Shipman then went on to found theBalm Cosmetics in San Francisco, California, and serves as the firm’s chief executive officer.
Founded in 2004, theBalm Cosmetics beauty company promotes a “beauty in five minutes” philosophy. The business, which operates globally, offers products that include a complete line of makeup as well as skin care, hair care, and nail polish products. All articles manufactured by theBalm Cosmetics are cruelty-free, talc-free, and paraben-free.
Paraben-free products contain no parabens, which are chemical compounds formed by alcohol and acid. Chemically known as esters of p-hydroxybenzoic acid, parabens are used as preservatives in a wide range of personal care products. Currently, the most common parabens are methylparaben, propylparaben, and butylparaben. Today's savvy consumers are looking for paraben-free products in many retail categories.
